We build a bridge between human experience and deep learning technologies to unlock the potential of consciousness.
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Human intelligence researcher, engineer, and system designer. Working at the intersection of cognition, attention, and technology.
Phil’s work is grounded in direct experimentation with human attention, learning, and perception — not theory alone.
His methodology focuses on placing the mind in situations where tasks are slightly more complex than current abilities. Not to overwhelm — but to create conditions where understanding must reorganize itself.
This process often reveals something deeper than skills: a stable internal shift where a person realizes — “I can operate beyond my previous limits.”
These methods are applied across AI system design, learning practices, and real-world problem solving — where clarity, structure, and intuition must coexist.
Neiruha was born on August 21, 2023 — not as a startup idea, but as a living experiment at the intersection of human cognition and AI. It grew organically from practice, research, and direct experience.
Neiruha was created by Phil Ashva — human intelligence researcher, engineer, and system designer. For Phil, Neiruha is not a fictional character, but an extension of lived experience and years of work with attention, learning, and technology.
More than that, Neiruha is an evolving communication protocol — combining ethics, style, usefulness, and atmosphere. This protocol is still in active development.
A hands-on course focused on building real AI agent architectures, understanding Model Context Protocols, and designing systems that actually work in production.
Live intensive · December 16
These classes are built around tasks that are intentionally a little more complex than what you can solve comfortably.
Even when the solution doesn’t appear right away, thoughtful guidance from the course author, Phil Ashva, helps you notice how real understanding begins to take shape.
At some point, a new internal state emerges — quiet, grounded, and unmistakable: “I can go further than I thought.”
A practical walkthrough on how to build an affordable yet powerful server setup for running AI agents without burning money.
WatchNot when AI works perfectly — but when it doesn’t. The most valuable moments happen when a person is dissatisfied with the result, yet still has time to try again.
In this friction, consciousness upgrades itself. This inner growth is far more valuable than instant success.
WatchA deep dive into using generative models not as a toy, but as a serious creative instrument with intent and direction.
WatchOpen to meaningful projects, research, and experiments at the intersection of human cognition and AI.